Before we get started, let me tell you a story.  

Years ago, a massive, multimillion dollar coal processing plant was experiencing power outages.  

The management team, desperate to fix the problem, contacted a mechanical engineer who was a specialist in the industry who lived in another country.  

They agreed to have him picked up by private jet, fly him to the city where the plant was located, and even put him up at a luxury hotel, all expenses paid, including a note for the front desk to put anything he ordered on the tab of the company.

The mechanical engineer agreed to their offer and the next morning arrived at the plant.  

With tool bag in hand, he quietly wandered around the facility examining pipes, gages, and leaning closely toward the machinery, listening for irregularities.

After 45 minutes, he stopped his walk and looked at a thin pipe nearby.  He listened.  He tapped it with his wrench.  Then, he examined a a crank wheel mounted nearby, and turned it about an inch.  He listened again.

   "That should do it," he said.

   At first, the management team did not believe him.  After checking with their engineers, the problem had indeed been fixed.  

They thanked him and asked him for a bill.  From his tool bag, he retrieved a grease-stained receipt book, and quickly made some notes.  He handed it to the management team leader.

   The bill read:  

   - Tapping on the pipe:  $1.00

   - Turning the crank wheel:  $1.00

   - Knowing the pipe to tap and the crank wheel to turn:  $99,998.00

   Total Bill:  $100,000.00

   Testing and optimizing your squeeze page or landing page can be similar.

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